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Producer terms

The rules for listing your business and your deals on Roots & Pantry. Version 2026-11-v1, last updated 15 November 2026.

In short: your listing is free. Deals must be at least 10% off or a free item, run for at least 14 days, and be honest. Food and drink only, no health claims, and alcohol is only shown to adults. You can leave at any time.

1. About these terms

These terms are an agreement between you (the business listing on Roots & Pantry) and BMS Cyber Defence Ltd, which runs Roots & Pantry ("we", "us"). You agree to them when you tick the box as you list your business. Our privacy notice explains how we use your information.

2. Who can join

Non-food businesses can't list. Talk to us about sponsored spots instead.

3. Your listing

4. Deal rules

Every deal must:

  1. Be worth having: at least 10% off, or a free item.
  2. Run for at least 14 days. If you need to end a deal early (for example, you've sold out), end it in your dashboard straight away.
  3. Work: codes must work for the whole time the deal runs, and staff at your shop or stall should know about the deal.
  4. Be honest: the discount must be off your normal price. Don't raise prices before a deal, or describe a deal in a way that could mislead.
  5. Be food or drink (or a hamper or box of mostly food or drink).
  6. Make no health claims: don't say a product cures, prevents or treats anything, "boosts immunity", "detoxes" and so on. Food advertising rules (the CAP Code) don't allow these.
  7. List allergens accurately where you give them. We always tell families to check the label too.
  8. Be marked if it includes alcohol. We only show alcohol deals to adults.

You can have up to 10 deals running at once. Each deal can run for up to a year, and you can renew it.

5. Selling to families

6. What we do

Optional paid extras may come later. They'll always be clearly labelled, and you'll never have to buy one. A thank-you tip is voluntary: it doesn't change how your listing or deals are shown.

7. If something goes wrong

8. Leaving

You can stop at any time. End your deals in your dashboard, and email [email protected] to remove your listing. We'll remove it within 30 days, and usually much sooner. Your public page will then say you've left Roots & Pantry. We can also end this agreement by giving you 30 days' notice by email, or straight away under section 7.

9. Responsibility

10. Changes

We'll email you at least 30 days before any important change to these terms. If you don't agree with a change, you can remove your listing before it takes effect.

11. Law

These terms are governed by the law of England and Wales. Any dispute will go to the courts of England and Wales, unless you're based in Scotland or Northern Ireland, in which case you can use your local courts.

Questions

Email [email protected] or use our contact form.